DuluxGroup
Marketing lead: Antoinette Tyrrell (Marketing Director, since 25 Oct 2024) · Total appointments: 2
Roster: Mediabrands (media), Howatson+Company (creative) SMALL ROSTER
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 2new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data2 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
creative
242526
seen: creative
242526
seen: media
242526
MediabrandsHowatson+CompanyDDBOMD MelbourneNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Howatson+CompanyCURRENT | 4 Aug 2026 | Now | 0.2 | 0 |
| media | MediabrandsCURRENT | 25 Oct 2024 | Now | 2.0 | 0 |
Pitch predictor How it works
Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on DuluxGroup campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| DDB SEEN IN CREDITS | creative | 3 Apr 2024 | 3 Apr 2024 | 2 | campaign via B&T |
| The Kitchen Creative Group SEEN IN CREDITS | production | 3 Apr 2024 | 3 Apr 2024 | 2 | campaign via B&T |
| OMD Melbourne SEEN IN CREDITS | media | 3 Apr 2024 | 3 Apr 2024 | 2 | campaign via B&T |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 4 Aug 2026 | 4 Aug 2026 | appointment | creative | Howatson+Company | confirmed | via Campaign Briefvia B&Tvia Mediaweek | |||
| 25 Oct 2024 | 25 Oct 2024 | appointment | media | Mediabrands | confirmed | via Campaign Briefvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Therese Winterburn | Dulux Decorative Marketing Manager | 3 Apr 2024 | Now |
| Antoinette Tyrrell | Marketing Director | 25 Oct 2024 | Now |
On the record Short paraphrases with links
WHY THEY WON Tyrrell pointed to sharp strategic thinking, the strength of its creative ideas and the quality of its people as the reasons for choosing Howatson+Company. Antoinette Tyrrell · the move · via Campaign Brief, 4 Aug 2026 · paraphrased
AGENCY SAYS Hyde said Howatson+Company was eager to take on DuluxGroup, and talked up the brand's standing. Renée Hyde · the move · via Campaign Brief, 4 Aug 2026 · paraphrased
WHY THEY WON Tyrrell said Mediabrands stood out for a record of commercial results and a collaborative way of working. Antoinette Tyrrell · the move · via Campaign Brief, 25 Oct 2024 · paraphrased