DiDi
Marketing lead: Josh Dorevitch (Senior Marketing Manager, since 8 July 2026) · Total appointments: 3
Roster: Strat (media), BRING Agency (unspecified) SMALL ROSTER
Loyalty index13of 100 · based on 3 records
Avg tenure1.3years · based on 3 records
CMO effect0 of 3new CMOs, change in 12 mths · based on 6 records
Next reviewNot enough data4 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
unspecified
242526
media
242526
seen: creative
242526
seen: PR
242526
Sunday GravyStratBRING AgencyNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | StratCURRENT | 15 Dec 2024 | Now | 1.8 | 0 |
| unspecified | BRING AgencyCURRENT | 9 May 2025 | Now | 1.4 | 0 |
| unspecified | Sunday Gravy | 24 Oct 2024 | 9 May 2025 | 0.5 | 0 |
Pitch predictor How it works
Not enough history to predict (4 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on DiDi campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Sunday Gravy SEEN IN CREDITS | creative | 8 July 2026 | 8 July 2026 | 2 | campaign via B&T |
| Sunday Gravy SEEN IN CREDITS | PR | 8 July 2026 | 8 July 2026 | 2 | campaign via B&T |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 9 May 2025 | 9 May 2025 | appointment | BRING Agency | confirmed | via LBB | ||||
| 15 Dec 2024 | 15 Dec 2024 | appointment | media | Strat | confirmed | via Campaign Brief | |||
| 24 Oct 2024 | 24 Oct 2024 | appointment | Sunday Gravy | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Tim Farmer | Head of Brand Marketing | 9 May 2025 | Now |
| Josh Dorevitch | Senior Marketing Manager | 8 July 2026 | Now |
| Dylan Vale | Marketing Manager | 8 July 2026 | Now |
On the record Short paraphrases with links
WHY THEY WON Farmer credited BRING Agency with a close cultural match, the quality of its people and a clear grasp of the customer and category. Tim Farmer · the move · via LBB, 9 May 2025 · paraphrased