Campbells Wholesale
Marketing lead: Deanna Whiteford (Senior Marketing and Digital Manager, since 6 Aug 2024) · Total appointments: 1
Roster: Paper + Spark (unspecified) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
unspecified
242526
Paper + SparkNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| unspecified | Paper + SparkCURRENT | 6 Aug 2024 | Now | 2.2 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 6 Aug 2024 | 6 Aug 2024 | appointment | Paper + Spark | confirmed | via Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Deanna Whiteford | Senior Marketing and Digital Manager | 6 Aug 2024 | Now |
On the record Short paraphrases with links
WHY THEY WON Whiteford said Paper + Spark stood out for sharp strategic thinking, its data and technology capability and a record of commercial results. Deanna Whiteford · the move · via Mediaweek, 6 Aug 2024 · paraphrased
AGENCY SAYS Everson said Paper + Spark was thrilled to take on Campbells Wholesale. Paul Everson · the move · via Mediaweek, 6 Aug 2024 · paraphrased