Fri 16 Oct 2026SOURCED DATA
Brands › Big4 Holiday Parks

Big4 Holiday Parks

Marketing lead: Tash Prendergast (Head of Marketing, since 24 Jan 2024) · Total appointments: 1

Roster: Tide (PR) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 2new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data2 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

PR
242526
seen: creative
242526
seen: media
242526
seen: PR
242526
TidePangeaRyvalmediaTide CommunicationsNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
PRTideCURRENT28 Mar 2025Now1.60

Pitch predictor How it works

Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Big4 Holiday Parks campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Pangea SEEN IN CREDITScreative24 Jan 202417 Feb 20262campaign via Campaign Brief
Tide Communications SEEN IN CREDITSPR17 Feb 202617 Feb 20261The BIG Aussie Review via Campaign Brief
Ryvalmedia SEEN IN CREDITSmedia24 Jan 202417 Feb 20262campaign via Campaign Brief
Magnetizer SEEN IN CREDITSproduction24 Jan 202424 Jan 20241campaign via Campaign Brief

Also credited People named once in Big4 Holiday Parks campaign credits

Tommy McCubbin (Creative Director, Pangea, Campaign Brief) · Evan Johnson (Business Director, Pangea, Campaign Brief) · Ann-Sophie Dam (Project Director, Pangea, Campaign Brief) · Aaron Tyler (Creative, Pangea, Campaign Brief) · Benny Capp Photography (Stills Photography, Magnetizer, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
28 Mar 202528 Mar 2025appointmentPRTidereportedvia B&T

Marketing leaders

PersonTitleFromTo
Tash PrendergastHead of Marketing24 Jan 2024Now
Rachel D’SouzaPerformance Marketing Lead24 Jan 2024Now

On the record Short paraphrases with links

No quotes logged yet.