Betty's Burgers
Marketing lead: Aimee Hocking (Head of Marketing and Experience, since 5 May 2026) · Total appointments: 2
Roster: Superhuman (media), free.studio (creative) SMALL ROSTER
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 1new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
creative
242526
Superhumanfree.studioNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | free.studioCURRENT | 6 May 2026 | Now | 0.4 | 0 |
| media | SuperhumanCURRENT | 24 Apr 2026 | Now | 0.5 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 6 May 2026 | 6 May 2026 | appointment | creative | free.studio | reported | via B&Tvia Campaign Brief | |||
| 24 Apr 2026 | 24 Apr 2026 | appointment | media | Superhuman | reported | via B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Aimee Hocking | Head of Marketing and Experience | 5 May 2026 | Now |
On the record Short paraphrases with links
WHY THEY WON Hocking credited free.studio with the strength of its creative ideas, the quality of its people and a collaborative way of working. Aimee Hocking · the move · via B&T, 6 May 2026 · paraphrased