Fri 16 Oct 2026SOURCED DATA
Brands › Aveo

Aveo

Marketing lead: Joel Fyfe (General Manager of Marketing and Communications, since 19 Mar 2026) · Total appointments: 1

Roster: Kaimera (media) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 2new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data2 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

media
242526
seen: creative
242526
seen: media
242526
KaimeraPublicis Worldwide AustraliaDentsuNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaKaimeraCURRENT19 Mar 2026Now0.60

Pitch predictor How it works

Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Aveo campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Publicis Worldwide Australia SEEN IN CREDITScreative3 Mar 20243 Mar 20241campaign via Campaign Brief
Dentsu SEEN IN CREDITSmedia3 Mar 20243 Mar 20241campaign via Campaign Brief

Also credited People named once in Aveo campaign credits

David Schaak (Creative Director, Publicis Worldwide Australia, Campaign Brief) · Dan Braithwaite (Design Director, Publicis Worldwide Australia, Campaign Brief) · Casey Greig (Senior Strategist, Publicis Worldwide Australia, Campaign Brief) · Michael Coetzee (Account Director, Vanessa West, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
19 Mar 202619 Mar 2026appointmentmediaKaimerareportedvia B&T

Marketing leaders

PersonTitleFromTo
Bridgid AllsoppHead of Marketing3 Mar 2024Now
Joel FyfeGeneral Manager of Marketing and Communications19 Mar 2026Now

On the record Short paraphrases with links

WHY THEY WON Fyfe pointed to sharp strategic thinking, a record of commercial results and an integrated, joined-up offering as the reasons for choosing Kaimera.
strategic thinkingeffectivenessintegrationgrowth ambitionsnext chapter
Joel Fyfe · the move · via B&T, 19 Mar 2026 · paraphrased