Australian Outdoor Living
Marketing lead: Jessica Townley (Marketing Director, since 28 Apr 2025) · Total appointments: 1
Roster: Shout Digital (digital) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
digital
242526
Shout DigitalNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| digital | Shout DigitalCURRENT | 28 Apr 2025 | Now | 1.5 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 28 Apr 2025 | 28 Apr 2025 | appointment | digital | Shout Digital | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Jessica Townley | Marketing Director | 28 Apr 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Townley pointed to its data and technology capability, sharp strategic thinking and a record of commercial results as the reasons for choosing Shout Digital. Jessica Townley · the move · via Campaign Brief, 28 Apr 2025 · paraphrased
AGENCY SAYS Toepfer said Shout Digital was excited to take on Australian Outdoor Living, and flagged big plans for the next phase. Matilda Toepfer · the move · via Campaign Brief, 28 Apr 2025 · paraphrased