Australian Financial Review
Marketing lead: Vera Straubinger (Head of Brand & Acquisition, since 12 May 2025) · Total appointments: 1
Roster: Howatson+Company (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
Howatson+CompanyNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Howatson+CompanyCURRENT | 12 May 2025 | Now | 1.4 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 12 May 2025 | 12 May 2025 | appointment | creative | Howatson+Company | confirmed | via Campaign Briefvia LBB |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Vera Straubinger | Head of Brand & Acquisition | 12 May 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Straubinger pointed to a close cultural match, strong chemistry with the client team and the quality of its people as the reasons for choosing Howatson+Company. Vera Straubinger · the move · via Campaign Brief, 12 May 2025 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was pleased to take on Australian Financial Review. Chris Howatson · the move · via Campaign Brief, 12 May 2025 · paraphrased