Fri 16 Oct 2026SOURCED DATA
Brands › ATHENA

ATHENA

Marketing lead: Cristy Riddell (Marketing Lead, since 11 June 2024) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data3 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

seen: creative
242526
seen: PR
242526
JOYCheeky LittleNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Pitch predictor How it works

Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on ATHENA campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
JOY SEEN IN CREDITScreative11 June 202411 June 20241MADE DIFFERENT via Campaign Brief
Cheeky Little SEEN IN CREDITSPR11 June 202411 June 20241MADE DIFFERENT via Campaign Brief
Chisel SEEN IN CREDITSproduction11 June 202411 June 20241MADE DIFFERENT via Campaign Brief

Also credited People named once in ATHENA campaign credits

Martin Patton (Principal/ Strategist, JOY, Campaign Brief) · Sarah Straker-Williams (Designer, JOY, Campaign Brief) · Nico Henrikson (Designer, JOY, Campaign Brief) · Joel Wilson (Account Director, JOY, Campaign Brief) · Olivia Migliorino (Account Executive, JOY, Campaign Brief) · Marissa Williamson (Media Account Director, JOY, Campaign Brief) · Jordan Sisson (Social Account Director, JOY, Campaign Brief) · Oscar Birken (Operations Director, JOY, Campaign Brief) · Steph Hudson (PR Director, Cheeky Little, Campaign Brief) · Isabelle Seeto (GM, Zak Kaczmarek, Campaign Brief) · Jarryd Sinclair (DOP, Zak Kaczmarek, Campaign Brief) · Natalja Safronova (DOP, Zak Kaczmarek, Campaign Brief) · Gray Hughes (Stills Photographer, Zak Kaczmarek, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Cristy RiddellMarketing Lead11 June 2024Now
Angela TarantoBrand Manager11 June 2024Now
Kristy LervasiAss Brand Manager11 June 2024Now

On the record Short paraphrases with links

No quotes logged yet.