Fri 16 Oct 2026SOURCED DATA
Brands › ASB

ASB

Marketing lead: Helen Fitzsimons (Chief Marketing Officer, since 13 Mar 2024) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 14new CMOs, change in 12 mths · based on 14 records
Next reviewNot enough data14 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

seen: creative
242526
seen: media
242526
seen: design
242526
Droga5 ANZBastion AotearoaQuantum JumpThe Monkeys AotearoaInitiative AotearoaVivian HengNeville StevensonJon LithgowNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Pitch predictor How it works

Not enough history to predict (14 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on ASB campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Droga5 ANZ SEEN IN CREDITScreative17 Nov 202513 July 20263campaign via B&T
Vivian Heng SEEN IN CREDITSdesign13 Mar 202413 July 20263campaign via Campaign Brief
Bastion Aotearoa SEEN IN CREDITScreative12 July 202613 July 20262Here for First Steps to World Bests via Campaign Brief
Initiative Aotearoa SEEN IN CREDITSmedia13 Mar 202413 July 20265campaign via Campaign Brief
Quantum Jump SEEN IN CREDITScreative12 July 202613 July 20262Here for First Steps to World Bests via Campaign Brief
FINCH SEEN IN CREDITSproduction13 Mar 202413 July 20264campaign via Campaign Brief
TOYBOX SEEN IN CREDITSproduction17 Nov 202517 Nov 20251campaign via B&T
Franklin Road Music & Sound SEEN IN CREDITSaudio13 Mar 202417 Nov 20252campaign via Campaign Brief
The Monkeys Aotearoa SEEN IN CREDITScreative13 Mar 202412 Aug 20242campaign via Campaign Brief
Neville Stevenson SEEN IN CREDITSdesign12 Aug 202412 Aug 20241campaign via Campaign Brief
Jon Lithgow SEEN IN CREDITSdesign13 Mar 202413 Mar 20241campaign via Campaign Brief

Also credited People named once in ASB campaign credits

Hanna Grant (Art Director, The Monkeys Aotearoa, Campaign Brief) · Maisie D’Cruz (Copywriter, The Monkeys Aotearoa, Campaign Brief) · Terri Collier (Managing Director, Initiative Aotearoa, Campaign Brief) · Finn Jelicich (Account Director, Initiative Aotearoa, Campaign Brief) · Jackson Edgecombe (Business Manager, The Monkeys Aotearoa, Campaign Brief) · Susannah O’hUadhaigh (Art Director, The Monkeys Aotearoa, Campaign Brief) · Arron Sharma (Copywriter, The Monkeys Aotearoa, Campaign Brief) · Collective Force (Stills Producer, Franklin Road Music & Sound, Campaign Brief) · Chris Thomas (Head of Strategy, Initiative Aotearoa, B&T) · Ashleigh Vreeburg (Communications Design Director, Initiative Aotearoa, B&T) · Riley Wratten-Young (Account Executive, Initiative Aotearoa, B&T) · Ivan Yeung (Digital Account Manager, Initiative Aotearoa, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Helen FitzsimonsChief Marketing Officer13 Mar 2024Now
Bianca OsborneBrand Experience Lead13 Mar 2024Now
Rachel AikinHead of Brand Experience13 Mar 2024Now
Morgan LeeChapter Lead Personal Marketing13 Mar 2024Now
Rosi CarterBrand Manager13 Mar 2024Now
Stephanie FaheyHead of Brand Experience12 Aug 2024Now
Scott DrinkwaterMarketing Lead Home Lending and Insurance12 Aug 2024Now
Alex SmithMarketing Manager Home Lending12 Aug 2024Now
Reece WatersAssistant Marketing Manager Home Lending12 Aug 2024Now
Ben VerboeketMarketing Manager Insurance12 Aug 2024Now
Dita SekharDirect Marketing Manager Home Lending12 Aug 2024Now
Jess HillBrand Manager17 Nov 2025Now
Emily CottonMarketing Manager17 Nov 2025Now
Kimberly BurgessSenior Brand Manager12 July 2026Now

On the record Short paraphrases with links

No quotes logged yet.