Allied Pinnacle
Marketing lead: Steven Solano (Head of Marketing & Insights, since 25 Feb 2025) · Total appointments: 1
Roster: Nibble Edge (digital) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
digital
242526
seen: media
242526
seen: digital
242526
Nibble Edgehumann. communicationsAthynaNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| digital | Nibble EdgeCURRENT | 20 Mar 2025 | Now | 1.6 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Allied Pinnacle campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| humann. communications SEEN IN CREDITS | media | 25 Feb 2025 | 25 Feb 2025 | 1 | campaign via Campaign Brief |
| Nibble Edge SEEN IN CREDITS | digital | 25 Feb 2025 | 25 Feb 2025 | 1 | campaign via Campaign Brief |
| Athyna SEEN IN CREDITS | media | 25 Feb 2025 | 25 Feb 2025 | 1 | campaign via Campaign Brief |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 20 Mar 2025 | 20 Mar 2025 | appointment | digital | Nibble Edge | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Steven Solano | Head of Marketing & Insights | 25 Feb 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Taylor credited Nibble Edge with a clear grasp of the customer and category, sharp strategic thinking and the quality of its people. Melinda Taylor · the move · via Campaign Brief, 20 Mar 2025 · paraphrased
AGENCY SAYS Rodrigo said Nibble Edge was excited to take on Allied Pinnacle, and flagged big plans for the next phase. Deepika Rodrigo · the move · via Campaign Brief, 20 Mar 2025 · paraphrased