ABN Group
Marketing lead: Astrid Kelaher (GM Marketing, since 24 Nov 2025) · Total appointments: 1
Roster: Howatson+Company (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
Howatson+CompanyNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Howatson+CompanyCURRENT | 24 Nov 2025 | Now | 0.9 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 24 Nov 2025 | 24 Nov 2025 | appointment | creative | Howatson+Company | confirmed | via Campaign Briefvia B&Tvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Astrid Kelaher | GM Marketing | 24 Nov 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Kelaher credited Howatson+Company with a close cultural match, sharp strategic thinking and a clear grasp of the customer and category. Astrid Kelaher · the move · via Campaign Brief, 24 Nov 2025 · paraphrased