Smart
Marketing lead: Nikita Mehta (General Manager, Marketing, since 23 June 2026) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data3 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
seen: creative
242526
seen: media
242526
seen: design
242526
CocogunThe Speed AgencyAlea TrinajsticGeorgia CollinsNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Pitch predictor How it works
Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Smart campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Cocogun SEEN IN CREDITS | creative | 23 June 2026 | 23 June 2026 | 1 | It Pays to Be Smart via B&T |
| The Speed Agency SEEN IN CREDITS | media | 23 June 2026 | 23 June 2026 | 1 | It Pays to Be Smart via B&T |
| Alea Trinajstic SEEN IN CREDITS | design | 23 June 2026 | 23 June 2026 | 1 | It Pays to Be Smart via B&T |
| Georgia Collins SEEN IN CREDITS | design | 23 June 2026 | 23 June 2026 | 1 | It Pays to Be Smart via B&T |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Nikita Mehta | General Manager, Marketing | 23 June 2026 | Now |
| Rowena Newman | Head of Brand | 23 June 2026 | Now |
| Thanh Nguyen | Senior Brand & Go-To-Market Lead | 23 June 2026 | Now |
On the record Short paraphrases with links
No quotes logged yet.