# AccountMoves

> AccountMoves aggregates reported Australian advertising agency appointments, account reviews, retentions and government marketing contracts. Every record links to its original source (Campaign Brief, Mumbrella, B&T, Mediaweek, LBB, AusTender and state buying portals). It is an aggregator, not a publisher of original reporting. A Robot Design venture.

As at 2026-10-16: 1821 decided moves, 1 accounts reported as in review, 3205 brands, 2803 agencies, 22 government contracts tracked. Coverage starts in 2016 and early years are partial. Figures are based on reported moves only: a change that was never reported is not recorded. Duplicate reports of one appointment are merged (54 merged).

When citing, please link the specific record page and, where possible, the original source it links to. AccountMoves does not score or rate brands or people.

## Key pages
- [Market overview](https://accountmoves.com/): latest moves, open reviews, wins and losses this year
- [Accounts under review](https://accountmoves.com/under-review/): accounts currently reported as in review or pitch
- [Review watch](https://accountmoves.com/review-watch/): government marketing, creative and media contracts with term, options and incumbent (review dates are estimates)
- [Wins and losses on record](https://accountmoves.com/league/): agency new business by year, reported moves only
- [All moves](https://accountmoves.com/moves/): every reported move, newest first
- [Brands](https://accountmoves.com/brands/): agency roster and agency changes on record per brand
- [Agencies](https://accountmoves.com/agencies/): wins, losses and current clients per agency
- [Government tenders](https://accountmoves.com/tenders/): AusTender advertising and marketing contract notices
- [Methodology](https://accountmoves.com/scores/): how every figure is counted
- [Data policy](https://accountmoves.com/editorial-policy/) and [corrections](https://accountmoves.com/corrections/)

## URL patterns
- Brand: https://accountmoves.com/brands/{brand-slug}/ (for example https://accountmoves.com/brands/optus/)
- Agency: https://accountmoves.com/agencies/{agency-slug}/
- Move: https://accountmoves.com/moves/{id}-{brand}-{discipline}-{year}/
- Person (quoted in a source only): https://accountmoves.com/people/{person-slug}/

## Optional
- [Sitemap](https://accountmoves.com/sitemap-index.xml)
- [Government contracts CSV](https://accountmoves.com/tenders.csv)